SPLUTTER is a highly adaptable social media simulation training tool. Run and manage as many exercises as you need – for your team or your clients.
Social media simulation & training controlled by you
Splutter manages and simulates real time social media training in one platform. Easily re-create classic social timelines and the pressure of live-posting.
What is Splutter?
Splutter offers the functionality of social media sites like Facebook and Twitter, enabling your team or clients to re-create a simulated world of social media engagement during scenario-driven exercises, but crucially, in a password protected, secure environment.
The system is highly flexible and can run with a handful of participants, or it can be scaled up to work with dozens of players, incorporating additional radio and TV media elements.
Post, react, hashtag and respond to any simulated incident. Participants can upload photos and observe realistic ‘spikes’ in social media crisis activity.
There is also the option to operate accounts for ‘mock’ disgruntled members of the public, who may be written into scenarios – especially useful for customer service teams.
Situations in which Splutter would work:
Crisis media and resilience training
Business continuity exercises
Social media team confidence building
Messaging and ‘tone of voice’ workshops
PR, comms and marketing training events
Customer services team training
Post exercise analysis
Crisis simulation exercises move quickly and reviewing processes afterwards is a critical part of the learning.
The ability for you, or your clients, to refer back to their ‘Splutter’ timeline will play an important part in analysing where social media policy may need adapting.
Splutter also provides clients with a real time analytical product and opportunity to look back at their completed exercise.
Security
The portal/dashboard is password secure and capable of handling more than one exercise at a time. Your feed will be wiped afterwards for client confidentiality and the password changed each time.
Training outcomes
Using Splutter will build the confidence of your communications and/or customer service teams in using relevant major social media channels (when to make use of them and when not to).
Through practical use of our secure social media training portal, this bespoke simulation will help them to react in ‘real- time’. It will give participants direct experience of handling a barrage of social media enquiries, complaints and comments.
Your team, or clients, will quickly develop a rounded understanding of how the major social media networks function, plus the tools and framework to be more effective when dealing with the public, media and stakeholders, or promoting your work.
